Tushar joined NLC's Ecomedic Venture in 2023. Prior to Ecomedic, Tushar created and exited a generative AI startup, ZEG, which enabled synthetic media generation in various sectors including healthcare. ZEG was backed by prominent investors such as Mark Cuban and Jason Ball. He also worked at Blippar as Commercial Director for Education and Enterprise generating £1m+ ARR within 1 year. His expertise lies in building and scaling products across AI, SAAS, and marketplaces.